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Product safety initiatives

Each of our divisions have undertaken product safety initiatives this year that target their particular product safety risks. Some of those initiatives include:


Coles works with suppliers to provide its customers with high quality, safe Coles brand products.

More than 100 supply partners have been trained in the Coles Food Manufacturing Supplier Requirements, with 45 supplier sites achieving the highest rates of compliance with quality and safety requirements during the year. Coles invests in building supplier capability and is exploring a set of standards to support its non-food suppliers to demonstrate quality and safety compliance.

All Coles Brand suppliers use a web-based product and supplier database, Fusion, which allows for product traceability and strict adherence to quality compliance standards such as declarable allergens, certifications and nutritional information.

During the year, the business' rigorous Coles Brand supplier testing program completed more than 47,000 checks of Coles Brand food products covering allergens, imported food, residue, organic products and microbiology.

Coles also performed quality checks on more than 4,000 products at the Store Support Centre and conducted more than 158,000 arrival checks at its fresh produce distribution centres, with an additional 34,000 checks on chilled products.


Target is committed to consistently delivering safe quality products to its customers in compliance with its safety and quality standards. Target takes an active approach to ensuring that its products are of the highest safety standards, comply with the very latest legal requirements, and meet customer expectations. Improvements this year included:

  • A complete review of Target’s quality strategy was undertaken with a focus on production processes and controls to deliver consistent quality to its customers.
  • New hires for key management roles across Target Australia Sourcing to ensure Target’s safety and quality standards and delivery of a new strategy.
  • High priorities in Target’s quality strategy to deliver safe and consistent quality to customers were presented at the supplier forums in Hong Kong and Bangladesh in June 2017.
  • Following updates to Target’s apparel design and construction safety standards, training was conducted for all childrenswear and footwear suppliers to improve product safety awareness with ongoing auditing and controls in place.
  • A Target technical re-audit program was developed for rollout from 1 July 2017 for ongoing monitoring and auditing of suppliers' compliance to Target’s quality requirements.
  • All 72 Target Hardgoods Safety and Quality manuals have been updated to include the latest industry and mandatory standards, legislation and Target requirements.
  • A more detailed chemical policy manual has been developed in conjunction with an updated safety manual.
  • To effectively manage quality and safety incidents reported by Target customers, a new root cause analysis procedure was developed.
  • A new internal process was developed for responding to and investigating customer reported incidents and quality issues.

Wesfarmers Industrial and Safety

WIS continues to enhance its own-brand purchasing specification and product testing regime through a framework aligned with international product safety standards to further assure customers of its due diligence process. This is strengthened by the business' quality management systems and ISO9001:2015 certification across Workwear Group, Coregas and Bullivants.


Bunnings Australia and New Zealand and United Kingdom and Ireland continue to proactively engage with suppliers to ensure adherence to product safety standards. As part of this, Bunnings conducts regular product audits to ensure conformance with relevant mandatory standards, and in addition undertakes independent safety tests on selected product to confirm compliance with safety standards and customer expectations.