Central Queensland cattle producer Bill Crowther will become the first cattle producer in the state to supply to Coles’ grass-fed GRAZE beef range, using a $500,000 grant from the Coles Nurture Fund.
Bill is among around 20 Australian producers who have shared in almost $9 million from the Coles Nurture Fund to bring their big ideas to life.
The funding will allow Bill and his sons to plant a resilient tree-legume leucaena at two family farms in Central Queensland, increasing the land’s productivity by 20 per cent and enabling consistent production of grass-fed beef.
Coles launched the Nurture Fund in April 2015 to provide $50 million in grants and interest-free loans over five years to businesses in the food and grocery sector to help fund the development of new products, technologies and processes.
So far the Nurture Fund has supported cutting-edge projects, from the development of chickpea tofu and early-season blueberries to the installation of cloud technology and automation equipment, with more innovation to come in FY18.